Why the Right Photos Drive More Clicks, Views, and Offers

Marcin Kaminski
May 18
2 min read

This is more than a kitchen — it’s an experience. Properties like this don’t just get noticed, they get remembered.

When buyers are scrolling through listings, you’ve got seconds — not minutes — to make them stop, click, and explore. Great photography isn’t just decoration; it’s your most powerful selling tool.

At Perspectiva Creative, I’ve seen firsthand how the right photos can dramatically boost engagement, click-through rates, and ultimately, offers. Some estate agents have even reported record website traffic after using my images.

But let’s be clear: not all photography is created equal. And not every “local media partner” delivers what they promise.

📊 What Buyers Respond To

Based on feedback from agents, combined with industry insights, here’s what consistently gets attention:

Bright, naturally lit interiors
Open-plan kitchens with garden access (especially with bifold doors)
Lifestyle elements – flowers, soft furnishings, thoughtful styling
Exterior dusk shots that feel cinematic and premium
Images that tell a story, not just tick boxes

The most clicked-on properties are the ones that make people imagine living there.

🏡 The Problem with Big-Box Media

Many estate agencies are tied to large media suppliers that promise “local photographers” — but in reality, they send whoever’s available. Often, that’s someone from outside the area, rushing between multiple shoots a day. There’s no time to consider light direction, property flow, or the unique features of a home.

Their work looks formulaic. Predictable. Forgettable.

And in today’s competitive market, forgettable means unsellable.

💡 The Perspectiva Difference

As a local photographer based in South East London, I know the best times to shoot in areas like Greenwich, Canada Water, and Blackheath. I work closely with agents to capture the real story of each property — not just take quick snapshots and move on.

Here’s what you get with me: